LEAFS
HOUSE OF HOCKEY🏒
House of Hockey is a collaborative initiative (born from Justin Bieber’s drew house & The Toronto Maple Leafs) that aims to make hockey more accessible for youth across the GTA. To celebrate the launch of the ball hockey program - we held a special celebrity ball game event, temporarily transformed the MLSE Launchpad recreational space into a “cool-place-to-hang”, and of course, designed brand merchandise with net proceeds going right back to the program.
Experiential Design
Apparel Design
Social Campaign